Selling products from stock works

Reznor unit heaters in Portland on our shelves

“You can’t sell from an empty wagon”, said Bob Nichols, the owner of Allied Refrigeration in Long Beach, CA told me when I was a young sales engineer at Johnson Controls. It was 1989 and I was blown away with this distributor’s high value, high service model. Bob passed in 2012, but his words stuck with me.

Part of the 40,000 square foot warehouse in Seattle

Thirty years later, as I get to make decisions with our leadership team about how to service customers, it is clear to me that being a hybrid manufactures rep and commercial HVAC distributor works. We increased our on-hand inventory over $1M as supply chain disruptions ran up the lead-times for products. It turned out to be a great idea to buffer longer lead-times with real on-hand products. We are selling more of nearly all of our products because we actually have it.

Thanks for the tip 33 years ago Bob!

#hvac #supplychain #customerservice