Ruskin®, recently began a strategic partnership with the Buildings Products and Channel Learning team to elevate the sales training sessions available to Ruskin sales representatives. The partnership led to the creation of Amelia Airflow, a character dedicated to explaining the functions of a building’s HVAC system through an animated video.
Amelia, along with her sidekicks known as “The Amelions,” was introduced at the AHR Tradeshow held recently in Atlanta. “Amelia Airflow: A Basic HVAC Mission,” provides viewers with foundational education on building airflow through Ruskin® air control equipment, illustrating its movement through duct systems before it is distributed in spaces where we work or live.
Creating Amelia Airflow required cross-collaboration between graphic designers, artists, technical instructors and learning-experience designers, all of whom partnered with Ruskin product managers to craft her story. The highly-detailed product descriptions and realistic HVAC system design provide viewers with an engaging and educational opportunity to learn more about the journey that fresh air takes to keep you comfortable!
Watch the Ruskin Amelia Airflow video here: